Programs
Three ways in.
Every engagement is fee-based and agent-of-record: your money buys official access under your name, and our management fee (typically 10–15% with a $1,500 minimum, tiered down as programs grow) is a line on the invoice. If we can't secure the package we quoted, the fee deposit comes back.
The fastest way in
Suite Nights
Your best customers, their home arena, one well-run night. The fastest way to see what a program does.
We source the suite through premium marketplaces, build the guest list with you, screen it, run the night with Reserve staff at the door, and follow through afterward so the evening turns into the next order, not just a nice memory.
The shape of it
- Budget: typically $3k–$25k
- Timeline: two to six weeks from call to night
- Included: suite sourcing with visible quotes, guest strategy and screening, invitations and logistics, Reserve staff on-site, the 90-day follow-through
The headline events
Marquee Programs
Your top relationships at the year's headline events: championship weekends, the majors, the Derby, the biggest race in Las Vegas. $10k–$150k+, built to your budget.
We quote your program across official channels and premium marketplaces, you approve a real price, and nothing is purchased until you've signed and funded. Then it's booked the same day, under your name. Guest agendas, transport, dinners, and our staff on-site are all part of the program, and the ninety days after are part of the price.
The shape of it
- Budget: $10k–$150k+, to your number
- Timeline: three to eleven months out, driven by each event's allocation windows
- Included: cross-channel sourcing with every real price visible, guest strategy, full event-week logistics, Reserve staff, compliance screening, the T+30 ROI memo
Some events (famously Augusta) sell hospitality only through their own official program. There, we advise and manage your direct purchase and never touch the inventory. That's not a limitation; it's how you stay on the right side of the rules.
The retained calendar
The Annual Reserve
Your whole relationship calendar, designed once and run all year, with the follow-through that turns hospitality into share-of-wallet.
One planning session sets the year: a Q1 suite night, a spring major, a fall football weekend, a year-end marquee. Each event gets the full program treatment, each is followed by ninety days of follow-through, and next season is reserved before allocations close, so your best relationships hear from you all year, not once.
The shape of it
- Budget: typically $25k–$150k per year, set once
- Structure: management fee or a flat monthly retainer
- Renewal logic: the T+30 ROI memo after each event becomes the renewal conversation: you re-book from evidence, not habit
Straight answers
Questions buyers actually ask.
Do you have tickets?
No, and that's the point. A broker sells you what he's stuck with. We buy what your program needs, from the official channel, under your name, at a price you approved. Our fee is on the invoice, not hidden in the ticket.
What does it cost?
The program budget is yours to set: suite nights typically run $3k–$25k, marquee programs $10k–$150k+. Our management fee is typically 10–15% with a $1,500 minimum, tiered down as programs grow, and it appears as its own line on the invoice. You see every supplier price we see.
Is this deductible?
Generally, no. Since the 2017 tax law, client entertainment isn't deductible, and your CPA has the final word. We'd never sell this as a tax play. It's revenue spend: it competes with your trade-show booth, and it's the only line item your top dealer personally remembers.
What about compliance?
Every guest list is screened before anything is booked (no physicians or HCPs, FINRA-regulated guests only with their compliance desk's sign-off, no government officials), and each guest gets a per-guest value memo formatted for your gift policy. The full standard is on the compliance page.
What if the event is postponed?
Refund terms mirror the supplier's, verbatim, in your agreement.