Programs
Three ways in.
Every engagement is fee-based and agent-of-record: your money buys official access under your name, and our management fee (typically 10–15% with a $1,500 minimum, tiered down as programs grow) is a line on the invoice. If we can't secure the package we quoted, the fee deposit comes back.
The fastest way in
Suite Nights
Your best customers, their home arena, one well-run night. The fastest way to see what a program does.
We source the suite through premium marketplaces, build the guest list with you, screen it, run the night with Reserve staff at the door, and follow through afterward so the evening turns into the next order, not just a nice memory.
The shape of it
- Budget: typically $3k–$25k
- Timeline: two to six weeks from call to night
- Included: suite sourcing with visible quotes, guest strategy and screening, invitations and logistics, Reserve staff on-site, the 90-day follow-through
The headline events
Marquee Programs
Your top relationships at the year's headline events: championship weekends, the majors, the Derby, the biggest race in Las Vegas. $10k–$150k+, built to your budget.
We quote your program across official channels and premium marketplaces, you approve a real price, and nothing is purchased until you've signed and funded. Then it's booked the same day, under your name. Guest agendas, transport, dinners, and our staff on-site are all part of the program, and the ninety days after are part of the price.
The shape of it
- Budget: $10k–$150k+, to your number
- Timeline: three to eleven months out, driven by each event's allocation windows
- Included: cross-channel sourcing with every real price visible, guest strategy, full event-week logistics, Reserve staff, compliance screening, the T+30 ROI memo
Some events (famously Augusta) sell hospitality only through their own official program. There, we advise and manage your direct purchase and never touch the inventory. That's not a limitation; it's how you stay on the right side of the rules.
The retained calendar
The Annual Reserve
Your whole relationship calendar, designed once and run all year, with the follow-through that turns hospitality into share-of-wallet.
One planning session sets the year: a Q1 suite night, a spring major, a fall football weekend, a year-end marquee. Each event gets the full program treatment, each is followed by ninety days of follow-through, and next season is reserved before allocations close, so your best relationships hear from you all year, not once.
The shape of it
- Budget: typically $25k–$150k per year, set once
- Structure: management fee or a flat monthly retainer
- Renewal logic: the T+30 ROI memo after each event becomes the renewal conversation: you re-book from evidence, not habit
Three sample programs, priced in daylight.
Illustrative shapes, not quotes: hard costs move with each event's live market, and your proposal is always priced from quotes pulled that week. The fee line is exact. That part never hides.
No. i
The Suite Night
A ~$15k evening
- Guests
- 8 to 12 of your best accounts
- Hard costs
- roughly $12,000 to $13,000, paid by you to the suite provider, every quote visible
- Management fee
- $1,800 to $1,950 (15%, its own invoice line)
- Included
- suite sourcing, guest strategy and screening, invitations, Reserve staff at the door, the 90-day follow-through
No. ii
The Midwest Reserve
A ~$50k year
- The calendar
- your home arena in Q1, MLB All-Star week at Wrigley in July, one winter marquee weekend
- Guests
- your top five relationships, hosted across the year
- Hard costs
- roughly $44,000 to $45,000 across the year, each event quoted live before you commit
- Management fee
- about $5,300 (12% on the annual program budget, invoiced across the year)
- Why it works
- every event is drivable or one flight from dealer country, and the national incentive houses aren't built for a $50k program
No. iii
The Marquee Weekend
A ~$120k program
- Guests
- 6 to 8 principals at a headline event week
- Hard costs
- roughly $105,000 to $110,000, official-channel and premium-marketplace quotes side by side
- Management fee
- about $10,700 (10% at this size)
- Included
- full event-week logistics, dinners and transport, Reserve staff on-site, compliance file, the T+30 ROI memo
Fee tiers, always the same: 15% under $25k, 12% to $100k, 10% above, $1,500 minimum. Annual Reserve fees tier on the full-year budget, not event by event. If we can't secure the package we quoted, the fee deposit comes back.
Same seats. Different sides of the table.
Every other model in this market sits on the selling side. We were built for the buying side, and the differences are structural, not cosmetic.
| Official event packages | Ticket marketplaces | Traditional brokers | Pure 5 | |
|---|---|---|---|---|
| What they sell | Their own event | Listings and transactions | Inventory they hold | Your program, as your agent |
| Where the margin lives | Embedded in the package price | Service and listing fees | Typically inside the markup | A fee on its own invoice line |
| Whose name on the purchase | Varies by program | Varies by listing | Typically theirs first | Yours, always |
| Cross-event program design | One property | None | One game at a time | A year-round calendar |
| Guest compliance screening | Not typically offered | Not typically offered | Not typically offered | Built into every program |
| Follow-through after the event | Not typically offered | Not typically offered | Not typically offered | Ninety days, every program |
| Staff at your event | Event-side staff | None | Rarely | The Reserve: our own bench |
Model characterizations are general descriptions of how each category typically works, not claims about any specific company.
Straight answers
Questions buyers ask.
Do you have tickets?
No, and that's the point. A broker sells you what he's stuck with. We buy what your program needs, from the official channel, under your name, at a price you approved. Our fee is on the invoice, not hidden in the ticket.
What does it cost?
The program budget is yours to set: suite nights typically run $3k–$25k, marquee programs $10k–$150k+. Our management fee is typically 10–15% with a $1,500 minimum, tiered down as programs grow, and it appears as its own line on the invoice. You see every supplier price we see.
Is this deductible?
Generally, no. Since the 2017 tax law, client entertainment isn't deductible, and your CPA has the final word. We'd never sell this as a tax play. It's revenue spend: it competes with your trade-show booth, and it's the only line item your top dealer personally remembers.
What about compliance?
Every guest list is screened before anything is booked (no physicians or HCPs, FINRA-regulated guests only with their compliance desk's sign-off, no government officials), and each guest gets a per-guest value memo formatted for your gift policy. The full standard is on the compliance page.
What if the event is postponed?
Refund terms mirror the supplier's, verbatim, in your agreement.
How does invoicing work?
Two clean paper trails. In our default model, suppliers invoice you directly, under your name, so every hard cost is a document you hold. Our management fee arrives as its own invoice: half at signing, half at delivery. Where an event requires a single purchaser, your funds sit fully settled in a dedicated account for that program only, before any order is placed. We never spend ahead of your money.
Can our procurement team get a W-9 and insurance documentation?
Yes. A W-9 is available on request, and insurance documentation will be in your contract file before any event we staff. Procurement reviews are welcome.
Do you ever take title to the tickets?
No, never. Access is purchased under your name, from the channel, after you fund. You are the owner of record from the first dollar, and we stay out of the resale business entirely.