The calendar
Dates below are checked against official sources (last verified July 23, 2026; the re-verify stamp auto-updates from the config file). We book through official channels and premium marketplaces as your agent; where an event restricts sales to its own program, we say so plainly.
| When | Event | Where | Best for | Lead time |
|---|---|---|---|---|
| Aug 30 – Sep 13, 2026 | US Open Tennis | New York City | Client days in the East, annual and repeatable | 4–8 weeks for 2026 sessions |
| Oct 30–31, 2026 | Breeders' Cup | Keeneland, Lexington KY | Small-group hosting, ag and equipment books | 2–3 months |
| Nov 19–21, 2026 | F1 Las Vegas Grand Prix | Las Vegas | Dealer principals: the year-end marquee | Closing now, about 4 months out |
| Jan 25, 2027 | CFP National Championship | Allegiant Stadium, Las Vegas | Football-country channel networks | 6 months |
| Feb 14, 2027 | Super Bowl LXI | SoFi Stadium, Los Angeles | The one relationship that decides your year | 6–9 months; refundable Priority Access available |
| Feb 19–21, 2027 | NBA All-Star | Phoenix | Multi-guest weekends, West and Southwest books | 6 months |
| Early April 2027 | Final Four | Detroit | Midwest dealer networks, a drivable marquee | 6–9 months |
| April 2027 | The Masters Official program only | Augusta, GA | Advise-only: we manage your direct purchase through the official program | Official program windows only |
| Apr 30 – May 1, 2027 | Kentucky Derby | Churchill Downs, Louisville | Client couples: the classic hosting weekend | 6–9 months |
| May 17–23, 2027 | PGA Championship 2027 premium sold out | PGA Frisco, TX | Golf books. Sell 2028 early | 2027 premium hospitality SOLD OUT ten months ahead |
| Jun 14–20, 2027 | US Open at Pebble Beach | Pebble Beach, CA | The bucket-list golf program | 9–12 months; published USGA pricing |
| July 2027 | MLB All-Star Game | Wrigley Field, Chicago | The home-market play for Midwest books | 9–12 months |
| Sep 13–19, 2027 | Ryder Cup | Adare Manor, Ireland | The once-a-decade dealer trip | 12+ months; travel packages |
| July 2028 | LA 2028 Olympic Games Deposits open | Los Angeles | The two-year runway program | Deposits open now |
| Any week of the year | Suite Nights: your team's home arena | Your market | The fastest way to see what a program does | 2–6 weeks |
Dates last verified July 23, 2026. The verification stamp updates from the same file our sourcing system uses, so this page never advertises a stale date.
Lead-time reality
The 2027 PGA Championship's premium hospitality venues sold out ten months early. When we say "this quarter," it's because the official sites say SOLD OUT.
Book a program call →